Add Another Location to Google My Business

Table of Contents

1. Requirements for Adding Another Location to Google My Business
2. How to Add a New Location Step by Step
3. Tips for Verifying Your New Location Quickly
4. Managing Multiple Locations in One Account
5. Avoiding Common Mistakes When Adding Locations
6. Why Each Location Needs a Unique Website Page
7. What to Do If Your Location Has No Storefront
8. Using Video Verification to Speed Up Approval
9. How to Keep Consistent Business Information Across Locations
10. Creating a Full Strategy Beyond Just Adding Locations
11. How Columbus Marketing Experts Can Boost Your Local Reach
12. Attract More Customers by Outranking Competitors Organically
13. Frequently Asked Questions

Adding another location to your Google My Business profile is easier than you might think. But there are some important rules to follow. First, all locations must share the same business name and category to keep things consistent and avoid confusion. You also want each spot to have a unique local phone number and a dedicated webpage for better SEO. I found that verifying the new location is sometimes tricky since Google prefers video verification now instead of postcards. Just log into your account, add the new address with care, then submit for verification. Remember, adding locations is just step one, boosting local SEO and managing reviews will really help your business shine!

Requirements for Adding Another Location to Google My Business

To successfully add another location to your Google My Business profile, you need to meet several important requirements. that ensure your listing stays compliant and ranks well. First, your business name must be exactly the same for every location within the same country, no variations or keyword stuffing, as Google strictly enforces this to keep listings clear and fair. Similarly, use the same primary business category across all locations to avoid confusion and policy violations. Each location should have a unique local phone number when possible, which not only helps with verification but also boosts local SEO by signaling distinct service areas. Make sure to create a unique, location-specific web page for every new spot instead of linking all locations to your homepage; this targeted content significantly improves search relevance.

The address you provide must be complete and precise, including suite or unit numbers if applicable, so Google can accurately locate your business. For locations without a storefront, like offices or service providers, prepare clear indoor photos of signage such as lobby signs to prove your physical presence. Keep business hours and contact info consistent and accurate to build customer trust and avoid confusion. Be ready for verification by having someone onsite to confirm the address and show signage, especially if Google requires video verification. Remember, each location must be a real, physically accessible place where customers can interact with your business. Meeting these requirements lays a solid foundation for a smooth setup and successful local presence across multiple locations.

<<All locations within the same country must use the exact same business name to comply with Google’s guidelines and avoid keyword stuffing.<<Each location must use the same primary business category to prevent policy violations and confusion.<<Assign a unique local phone number to each location to improve local SEO and verification ease.<<Link each location to a unique, location-specific webpage rather than the homepage to boost local ranking.<<Provide complete address details including suite or unit numbers to help Google accurately locate the business.<<For locations without storefronts, supply photos of indoor signage like lobby signs to prove physical presence.

<<Ensure business hours and contact details are accurate and consistent for each location to build credibility.  <<Refrain from adding extra keywords in business names or categories to maintain compliance and integrity.<<Have someone onsite ready to verify address and show signage if video verification is requested.<<Locations must be real, physically accessible places where customers can interact with your business.

Requirement	Details
Same Business Name
Primary Business Category
Unique Local Phone Number
Unique Website Page
Full Physical Address
Signage for Non-Storefronts
Consistent Business Hours & Contact
Avoid Keyword Stuffing
Onsite Verification Preparation
Physical Accessibility

How to Add a New Location Step by Step

Start by signing in to https://business.google.com/ with the Google account that manages your existing Google Business Profile. Once logged in, find and click the “Add Location” button, then select “Add a Single Location” to begin entering your new site. Make sure to input your business name exactly as it appears in your current listings; consistency here is key to avoiding confusion and keeping your brand strong across all locations. Next, choose the same primary business category you used before, this alignment with Google’s guidelines helps keep your profiles in good standing and improves search visibility. Specify whether customers can visit this new location or if you provide services directly at their location. Then, carefully enter the full, accurate address, including street, suite number if applicable, city, state, and ZIP code.

Don’t forget to add a unique local phone number for this location and link it to a dedicated webpage on your site that focuses on this specific area. After submitting the details, you’ll need to verify the new location. Google might send a postcard with a verification code or request a video verification instead. If video verification is required, be ready to record a clear walkthrough showing your signage, the address, and your business operations to prove the location’s legitimacy. Finally, keep an eye on your dashboard for updates on the verification status and hold off on promoting the new location until Google approves it. This step-by-step approach ensures your new location is set up correctly and ready to boost your local presence effectively.

Tips for Verifying Your New Location Quickly

Speeding up verification for your new Google Business Profile location can make all the difference in getting your presence live fast. Whenever possible, opt for video verification, it’s a game-changer compared to the traditional postcard method, which can take weeks. Just make sure the person on video has access to the location and can clearly show the storefront signage, interior, and address details. Speaking of addresses, triple-check that your new location’s address matches USPS or local postal standards exactly. Even small errors can cause frustrating delays. Upload sharp, high-quality photos of your storefront or office, with signage clearly visible, to back up your claim. Keep your business hours and contact info updated and consistent with what you provide during verification; mismatches can raise red flags.

If Google requests more info or next steps, respond quickly to avoid stalls. Also, resist the urge to tweak your profile during verification, changes can reset the process and add unnecessary wait time. Before you start, confirm your Google account ownership is solid to avoid credential hiccups. Remember, each new location must be verified separately, so prepare accordingly. If you run into persistent issues or delays beyond the expected timeframe, don’t hesitate to reach out to Google support or the Business Profile Help Community for assistance. These proactive steps will help you breeze through verification and get your new location shining on Google in no time!

Bulleted Steps: Add Another Location to Google My Business

• Use video verification when available, as it can speed up the approval process compared to waiting for postcards.
• Ensure the person conducting verification has access to the premises and can clearly show signage and the interior if needed.
• Double-check that all address details are correct and conform to USPS or local postal standards to prevent delays.
• Upload clear, high-quality photos of the storefront or office, including visible signage, to support your verification request.
• Keep your business hours and contact information up to date and consistent with what you provide during verification.
• Respond promptly to any additional requests or instructions from Google during the verification process.
• Avoid making changes to the business profile during verification, as this can reset or delay progress.
• Verify your Google account ownership ahead of time to prevent credential issues that could slow down verification.
• Prepare to verify multiple locations separately, as Google treats each location as its own entity for verification.
• Consider contacting Google support or using the Business Profile Help Community if verification issues persist beyond normal wait times.

Managing Multiple Locations in One Account

Managing multiple locations within a single Google Business Profile account is a game-changer for businesses aiming to streamline operations and boost local visibility. Google’s Business Profile Manager lets you organize all your locations under one roof, making it easier to control your brand presence across different areas. A key strategy is to use clear, consistent naming conventions internally, so you can quickly identify and manage each location without confusion. Each location should be updated regularly with accurate hours, contact details, and fresh photos to reflect its unique identity. Monitoring individual location insights and performance metrics empowers you to tailor marketing efforts specifically for each area, maximizing impact.

Promptly responding to reviews at every location keeps your reputation strong and shows customers you care, no matter where they are. If you’re managing a large number of locations, take advantage of Google’s bulk upload feature to save hours of manual entry. For deeper engagement, create location-specific posts and offers that resonate with the local audience. Setting up location groups or labels within the manager helps you organize workflows and generate targeted reports more efficiently. When your needs grow, third-party tools compatible with Google Business Profiles offer enhanced features for multi-location management. Always stay updated on Google’s policies, as guidelines can change and affect how you manage your listings. Mastering these practices will keep your multiple locations running smoothly and shine bright in local searches.

Avoiding Common Mistakes When Adding Locations

Adding multiple locations to your Google My Business profile might seem straightforward, but avoiding common mistakes is key to unlocking its full power. First, never use different business names for each location. Google requires the exact same name across all locations to prevent confusion and guideline violations. Also, try to assign unique local phone numbers to each site instead of a single number; using the same number can confuse customers and damage your local SEO rankings. Each location must be verified separately, skipping verification means your new listing won’t appear in search results or rank effectively. Don’t link all locations to your homepage; instead, create unique, location-specific pages on your website to boost relevance and search visibility.

Accuracy matters, so always provide complete and correct addresses to avoid verification failures and a poor customer experience. Resist the urge to stuff keywords into business names or categories; this manipulative tactic backfires and can lead to penalties. Engaging with customer reviews for every location is vital, responding improves your reputation and local rankings. Keep business hours and contact info consistent and accurate across locations to prevent frustrating customers. Be patient: don’t rush marketing or announcements until your new location is fully verified and live. Finally, maintain each profile actively; outdated info erodes trust and visibility. By steering clear of these pitfalls, you set your new locations up for success and stronger local presence.

Why Each Location Needs a Unique Website Page

Each location of your business deserves its own unique website page because it supercharges your local SEO by targeting specific keywords tied to that area. When you create tailored pages, you provide visitors with relevant contact details, directions, and services that fit their neighborhood, making the experience personal and practical. Google loves seeing distinct content for every location, it builds trust in your business’s legitimacy and helps your profiles rank higher. Plus, unique pages let you highlight location-specific promotions, events, and customer testimonials that resonate locally. This approach also prevents duplicate content problems, which can drag down your entire site’s ranking. Embedding local maps with parking or transit options unique to each spot gives users exactly what they need to find and visit you easily.

Linking your Google Business Profile to these location-specific pages boosts your profile’s authority and makes your marketing smarter by allowing you to track user actions and conversions per location. Managing updates becomes simpler too, as you can quickly adjust details whenever something changes at a particular store or office. Finally, these pages are perfect for building local backlinks and citations, which further strengthen your presence and visibility in local search results. Think of unique pages as your secret weapon to dominate local markets and connect with customers in a meaningful way.

What to Do If Your Location Has No Storefront

If your business location doesn’t have a storefront, you can still set up a strong Google Business Profile that connects with customers. Start by indicating that you serve customers at their locations or online rather than expecting them to visit you. Use photos of indoor signage like lobby signs, reception desks, or office nameplates to prove your physical presence and build trust. Make sure your address is accurate and verifiable, even if clients never come directly to your site. Video verification can be a powerful tool here, showing internal signs and your daily operations helps Google confirm your legitimacy. Clearly define your service areas so customers know where you operate instead of relying on a fixed storefront.

Avoid listing virtual offices or PO boxes as your main address since Google often rejects those listings. Update your business description to explain how customers can engage with you without visiting in person, emphasizing phone, online, or on-site services. Keep your contact details and business hours consistent to boost trustworthiness. Don’t forget to encourage customer reviews that highlight your professionalism and reliability, proving that lacking a traditional storefront doesn’t mean lacking quality. Lastly, stay updated on Google’s policies for service-area businesses to avoid surprises or suspensions down the road.

Using Video Verification to Speed Up Approval

Video verification is a game-changer when adding another location to your Google My Business profile, especially if postcard verification is slow or unavailable. To make the process lightning fast, prepare a clear, well-lit video that showcases your location’s exterior and interior signage. Be sure to include a shot of the building address visible on the entrance or nearby, so Google can confirm the exact spot. Don’t stop there, briefly show your business in action, like staff working or products on display, to prove your location is active and legitimate.

Having someone familiar with the site speak on camera or hold up a sign with the business name adds a personal touch that helps Google trust the submission. Use a tripod or keep your hand steady to avoid shaky footage, which can cause delays. Follow Google’s instructions carefully about what to show and how to submit the video. Submit it quickly after requesting verification to cut down waiting time, and respond promptly if Google asks for additional footage or clarifications. Keep a copy of your video handy for future use with other locations. By leveraging video verification, you can dramatically speed up approval and get your new location live faster than with traditional methods.

How to Keep Consistent Business Information Across Locations

Keeping your business information consistent across multiple Google Business Profiles is crucial for building trust and boosting local SEO. Start by creating a master document that lists all key details like your exact business name, hours, phone numbers, website URLs, and branding elements. Use the same spelling and formatting for your business name on every location profile to avoid confusion and maintain a professional image. Standardize how you present hours of operation and update them simultaneously for all locations whenever changes occur. Each location should have a unique phone number, but make sure they follow a consistent format to reinforce your branding.

Link each profile to a dedicated page on your website following a uniform URL structure, like yourwebsite.com/location-name, to improve search relevance. Keep your logos, photos, and business descriptions uniform across all listings to strengthen brand recognition. Regularly audit your profiles to catch any discrepancies or outdated info, and train your staff or managers on the importance of precise and consistent data entry. Setting reminders for simultaneous updates and using management tools that support bulk editing can save time and keep your profiles aligned perfectly. This attention to detail not only helps customers find accurate information but also signals to Google that your business is reliable and well-managed across locations.

Creating a Full Strategy Beyond Just Adding Locations

Adding another location to your Google Business Profile is just the starting point. To truly dominate local search and attract loyal customers, you need a powerful, tailored strategy for each location. Start by optimizing local SEO with geo-specific keywords and content that speak directly to the community around each spot. Don’t just duplicate information; craft unique, engaging pages for every location that highlight local events, landmarks, or customer stories. Actively encourage customer reviews at each location and manage them carefully to build a strong, trustworthy online reputation. Keep your profiles vibrant by regularly posting updates, offers, and answering questions through Google Posts and the Q&A section.

Amplify your reach with targeted paid ads focused on the geographic areas near each location and harness the power of social media to engage local followers with location-specific promotions or community involvement. Track what’s working by diving into Google Insights and other analytics tools to monitor customer behavior, search trends, and traffic per location. Don’t forget offline tactics like hosting local events or sponsoring community activities that connect your physical presence to your online profiles. Make sure your website and Google Business Profiles are fast and mobile-friendly, most local searches happen on mobile devices, and speed matters. Finally, keep testing and refining your approach based on data to maximize growth, outshine competitors, and create a magnetic local presence that pulls customers to every spot you open.

How Columbus Marketing Experts Can Boost Your Local Reach

Columbus Marketing Experts know that simply adding another location to your Google Business Profile isn’t enough to dominate local search. They craft tailored local SEO strategies that focus on each individual location, ensuring your business shines brightly in specific neighborhoods. By creating and optimizing unique location pages on your website that match your Google listings, they boost your organic rankings and draw in the right crowd. They meticulously maintain consistent and accurate NAP details across all platforms, building strong trust signals that Google loves. Beyond the basics, they generate authentic customer reviews for every location, fueling your reputation and pushing you higher in local search results.

To truly engage potential customers, they leverage dynamic video content and virtual tours, proving your physical presence and speeding up Google’s verification process. On top of organic growth, they launch geo-targeted social media campaigns and paid ads designed to attract local customers and outshine competitors. Their competitive analysis uncovers hidden opportunities in each market, giving your business a strategic edge. Using Google Business Profile Manager tools, they keep multiple locations organized and optimized, while consistently monitoring performance to fine-tune your presence based on real data. With ongoing consultation and support, Columbus Marketing Experts keep your business ahead of evolving Google My Business features and local SEO trends, turning each new location into a powerful magnet for local customers.

Attract More Customers by Outranking Competitors Organically

To truly attract more customers and beat local competitors, adding another location to your Google Business Profile is just the starting point. You must build each location’s profile with consistent business names and categories to create a strong, unified brand presence. Using unique local phone numbers and linking each profile to location-specific website pages boosts local search relevance, making it easier for nearby customers to find you. Verification is key, thorough checks like video verification help Google trust your listings, which improves rankings. Avoid keyword stuffing in business names and descriptions; instead, craft unique, compelling content that showcases what makes each location special, such as community involvement and glowing customer testimonials.

Actively encouraging and responding to reviews not only builds reputation but also pushes your profiles higher in local search results. Don’t forget to optimize for mobile and voice searches since many customers now use these tools to find services nearby. Leveraging Google Posts and Q&A features keeps your audience engaged and informed right on your Business Profile. Keep an eye on competitor activity at a local level and adapt your SEO tactics to seize new opportunities for outranking them. For the best results, combine your organic SEO efforts with targeted paid ads and social media engagement, creating a powerful, balanced strategy that accelerates customer acquisition and leaves your competition in the dust.

Frequently Asked Questions: Add Another Location to Google My Business

1. How can I add a new location to my existing Google My Business account without confusion?

&amp;lt;p>Simply sign in to your Google My Business account, navigate to the dashboard, and select the option to add a new location. Fill in the accurate details like address, business hours, and contact info to make sure the location stands out properly.

2. What steps should I take to verify the new location on Google My Business effectively?

After adding the location, you’ll need to choose a verification method such as postcard, phone, or email. Follow the instructions carefully and enter the verification code Google sends to confirm you own or manage the new spot, unlocking its full features and visibility.

3. Can I manage multiple locations under one Google My Business profile smoothly?

Absolutely! Google My Business lets you control multiple locations from one dashboard, making updates, insights, and customer interactions streamlined and simple. Just make sure each location is properly listed and verified to maximize your local reach.

4. What details are crucial when adding a new location to ensure it ranks well on Google Search?

Focus on providing complete and precise information like the business name, address, phone number, category, and high-quality photos. These details boost your profile’s relevance and accuracy, helping it appear higher in local search results and attract more customers.

5. How does adding another location impact local SEO and customer engagement on Google?

Adding new locations massively expands your brand’s footprint across different areas. Each location gets its own listing, improving local SEO by targeting specific neighborhoods, and increasing customer engagement with tailored reviews, posts, and offers that drive more traffic and conversions.

TL;DR – Add Another Location to Google My Business

Adding another location to your Google My Business profile is a game-changer for expanding your local presence.

For unbeatable results, Columbus Marketing Experts can amplify your local reach and attract more customers like a pro!