Services
Turn Insights into Action — Make Smarter Marketing Decisions with Real Data
Analytics and Reporting
Why Analytics and Reporting Matter
In digital marketing, what gets measured gets improved. Without reliable data and clear reporting, it’s nearly impossible to know what’s working, what’s wasting your money, or where your next big opportunity lies.
At Columbus Marketing Experts, we don’t believe in guesswork. Our Analytics and Reporting services transform your website and marketing performance data into actionable insights that drive real growth.
You’ll not only see your numbers — you’ll understand them, and know exactly what steps to take next.
Benefits of Our Analytics and Reporting Services
Understand where your traffic comes from and what it does
Identify your highest-converting marketing channels
Uncover hidden opportunities for growth
Eliminate wasted ad spend and effort
Make data-driven decisions that accelerate your success
Improve ROI across all your marketing campaigns
Services
Our Analytics and Reporting Services Include
Google Analytics 4 (GA4) Setup and Management
We properly set up and configure your GA4 property to track the right metrics from day one, including traffic sources (organic, paid, referral, direct), user behavior (pageviews, time on page, bounce rates), goal completions (form fills, phone calls, purchases), and e-commerce tracking when applicable.
Custom Dashboard Creation
We build user-friendly, customized dashboards that highlight your most important KPIs (Key Performance Indicators) — no digging through confusing spreadsheets. See the data that matters most at a glance
Conversion Tracking Setup
We configure and track various types of conversions including contact form submissions, phone call clicks, appointment bookings, e-commerce transactions, and newsletter sign-ups. Tracking these conversions allows you to measure the true ROI of your marketing efforts.
Tag Management with Google Tag Manager
We implement advanced tracking solutions through Google Tag Manager, so you can track events, interactions, and micro-conversions — without bloating your website code.
Monthly Performance Reports
Every month, you’ll receive a detailed, easy-to-understand report covering website traffic trends, SEO keyword rankings, campaign performance (including Google Ads, social media, and email marketing), goal and conversion performance, and top-performing pages along with opportunities for growth.
Data Analysis and Strategic Recommendations
We don’t just send you numbers — we explain what they mean.
Each report includes expert insights and personalized action steps to continually improve your results month over month.
