Services
Turn Local Searchers into Loyal Customers with a Powerful Google Business Profile
Google Business Profile (GMB)
What is GMB Optimization and Why is It Important?
Your Google Business Profile (formerly known as Google My Business or GMB) is the first impression many potential customers have of your business. When people search for services near them, Google often shows local listings before traditional websites.
A fully optimized GMB profile helps you rank higher, attract more clicks, earn trust faster, and convert searchers into customers.
At Columbus Marketing Experts, we specialize in optimizing GMB profiles to ensure your business stands out in Google’s Local 3-Pack, Google Maps, and local search results — exactly where customers are looking.
Benefits of GMB Optimization
Appear in Google’s Local 3-Pack (the most valuable real estate for local search!)
Increase calls, website visits, and direction requests
Boost your trust and credibility with verified information and reviews
Gain a competitive advantage in your service area
Improve your SEO rankings across Google Maps and local search results
Services
Our Google Business Profile Optimization Services Include
Complete Profile Setup & Verification
We make sure every aspect of your Google Business Profile is accurately completed and verified, including maintaining consistent business name, address, and phone number (NAP) information, setting up proper service areas and business categories, configuring business hours with holiday schedules and appointment links, and adding your website URL along with social media links.
Keyword-Optimized Business Descriptions
We specialize in crafting compelling, strategically-optimized descriptions that not only effectively communicate your business’s unique value proposition and core offerings, but also incorporate carefully researched keywords to enhance your visibility in relevant local search results. Our expertly written content helps potential customers discover your business when searching for products and services in your area, while maintaining a natural, engaging tone that resonates with your target audience.
High-Quality Photo and Video Uploads
Businesses with photos get 42% more requests for directions and 35% more click-throughs to their websites. We upload professional images that showcase your services, team, and facilities — making your profile more inviting and trustworthy
GMB Posts and Updates
Keep your audience engaged with regular posts about promotions, events, special offers, blog updates, and news. We manage and schedule GMB posts to keep your profile fresh and active in Google’s eyes.
Review Management Strategy
Positive reviews are crucial for local ranking and customer trust. We help you implement strategies to encourage more reviews, monitor your existing reviews, and respond professionally to both positive and negative feedback.
Service Menus and Product Listings
If you offer services or sell products, we ensure they are listed clearly in your profile to help customers understand your offerings without even visiting your website.
