7 Automated Bidding and Smart Bidding Approaches in Google Ads

Automated bidding in Google Ads explained by Neil Colvin while hanging out at a lake.

In Google Ads, automated bidding and smart bidding strategies have become crucial for advertisers seeking efficiency. Firstly, Target CPA is great for maximizing conversions within a certain cost. Then there’s Target ROAS, which focuses on return on ad spend. For those aiming for quick results, Maximize Conversions can use every penny effectively. Additionally, Maximize Clicks […]