7 Automated Bidding and Smart Bidding Approaches in Google Ads

In Google Ads, automated bidding and smart bidding strategies have become crucial for advertisers seeking efficiency. Firstly, Target CPA is great for maximizing conversions within a certain cost. Then there’s Target ROAS, which focuses on return on ad spend. For those aiming for quick results, Maximize Conversions can use every penny effectively. Additionally, Maximize Clicks […]